Upgrade Your Thinking About Extras

You hear it all the time - that today's standard features in new homes are equivalent to what used to be considered upgrades years ago. Well, it's true. Since I started in the new home building industry in the 1960s, I've seen big changes in design and construction quality. Consumers have become more educated and demanding shoppers - so builders have upped the standards. We also have a strong housing market fueling competition today, so the features just keep getting better and better. The bottom line is that with today's new homes and condominiums offering so much value for the money, many purchasers don't feel the need to upgrade.

Having said that, as fabulous as standards have become, the selection of optional upgrades available nowadays is incredible. The reasons for choosing upgrades range from making the surroundings into people's dream environment, to increasing the future resale potential of the home, and even to saving money in the long run. For example, finishing a basement during the construction of the home can cost far less than having it done as a renovation a few years later. I feel this is especially important if you have a well-windowed walkout basement, or "daylight" basement as I like to call it. If you're thinking ahead to resale, by far the wisest areas to invest in are the kitchen and bathrooms.

If and when you consider upgrades, be fair. Purchasers are sometimes surprised at the prices of upgrades builders offer and bring up the fact they can buy a similar item at a big box store for far less. But they haven't considered the fact that for the builder, the upgrade involves much more than simply buying the item. We also have to pay to administer, install and cover structural defects by warranty up to seven years. Again, paying for an upgrade at the point of sale can be far less expensive and is definitely less invasive than trying to add the item years later. If your budget is a factor, there may be upgraded features and finishes you can afford by mortgaging the cost.

During the colour selection appointment, purchasers have literally thousands of choices available. At Heathwood's Décor Store, for example, we have about 200 kitchen cupboard doors to choose from alone. The design consultants that we and other builders have on hand are invaluable in guiding owners through the process. These professionals are knowledgeable about the products and the effects you can achieve by combining different colours and textures. It pays to listen to them. And to make the most of this opportunity, it's best to do some "homework" before your appointment. Ask whether you can visit the décor centre ahead of time to get an idea of what features and upgrades are available and then consult decorating magazines, watch home shows and decide on the look you want to achieve.

The main reason for choosing upgrades should be for your own enjoyment. Just keep in mind that your idea of a dream home may not be someone else's, so if you're selecting upgrades with resale in mind, choose wisely.

Hugh Heron is principal and partner in the Heron Group of Companies, President of Heathwood Homes and a Member of the Board of Directors of Canada Mortgage and Housing Corporation, as well as a past president of the Toronto Home Builders' Association and the Ontario Home Builders' Association.