Purchasing a new home is one of the largest investments you will ever make. As such, your experience should be one of ease and enjoyment. In the wake of the Information Age, access to new home paraphernalia is at our fingertips, making the competition for new home builders fierce.
As it stands, websites are in abundance with everything from floor plans to pricing available with the click of a mouse. Differentiating your advertisements from others in the industry is also difficult when you are competing in the realm of print, online, television, radio and billboards. Thus, the question remains; how does a new home builder, constructing homes in 2013, make it to the “top of the competitive ladder” so to speak? They must be ahead of others in their industry with regard to technology and all of the unique benefits it can bring to the business.
In particular, some local builders are standing out by using these technological advances as a means to sell homes. Typical wall boards printed and displayed in model homes are how potential customers once perused homes that the builders were trying to sell. Today, there is a new way to market these homes- THE TOUCH SCREEN. The touch screen is used in many ways throughout numerous industries. We use them daily with our phones and tablets, we pay for merchandise at stores with them and our small children even use them to play games; so why not use the touch screen to sell a home? It makes perfect sense and it is, in fact, the New Way to Build. Displaying a touch screen in your sales centre allows potential clients to indulge in your marketing as little or as much as they would like. In addition, the touch screens can be placed in any location, which inevitably broadens your reach and allows consumers to become familiar with your brand even if this was not their intent. People enjoy this form of interactive marketing and, in the end will remember your company over one with a more traditional campaign.
Granite Homes, a local new home builder, has taken the lead in this initiative. With touch screens in each of their Sales Centers, as well as in Stone Road Mall, Old Quebec Street Mall and the Cambridge Centre, Granite Homes has made the initial process of purchasing a home effortless. From the Granite Homes touch screens one can find out more about the builder, determine current building locations, learn about the communities, and even examine floor plans. Take some time to visit one of these locations and see for yourself how innovation and technology have become integral components of Granite Homes’ selling process – You never know… you may even find your dream home!
