Laura DeGasperis of CountryWide Homes
By Lucas on Feb 24, 2014
Hero name: Sales & Marketing Liaison
Allegiance: CountryWide Homes
Secret Identity: Laura DeGasperis
Age: 27
Time Active: 1 year
Origin Story:
Laura has been at her current position at CountryWide Homes for just one year, but she has been a part of the CountryWide team for over a decade! When Laura was just 17, she started getting hands-on experience in CountryWide sales offices. In 2011, she became a licensed realtor. The experience of selling homes has helped Laura substantially in her current role as she can approach it from both corporate and street levels.
Special Powers:
Organization Master - CountryWide always has a number of sites on the go all at once, and Laura always has to be one step ahead!
Fountain of Youth - The homebuilding industry is as old as the towns and cities in which we live. Laura brings a youthful way of thinking to the table.
True Passion - You can have all the smarts in the world, but if you don’t have the drive and innovative mindset to evolve with a growing industry, then you will be left behind!
Current Developments:
12 sites on the go! Including:
Upper West Side at Bathurst and Major MacKenzie
Wismer Commons in Markham
King Country Estates in Nobleton
Vision:
“I’d like to see CountryWide Homes continue down the path of green construction, and community focused building. I believe that we are one of the forerunners in that regard, and I intend to keep that position.
“I want to see us grow and evolve, and I believe that our marketing techniques will have much to do with that vision. At CountryWide Homes, we do our best to take advantage of new and breaking technology, and it’s my job to ensure this by keeping my finger on the pulse of what’s happening in our industry.
“Historically, the mantra heard across all real estate channels has been location, location, location; however, with generation Y on the rise, I believe we’re going to experience a change that focuses more on lifestyle than situation. This transition will most definitely affect how we market, and how we look at sustainability, and the home buying experience.”
Interesting Fact:
Laura has a real passion for design, and you can see it shine in CountryWide’s marketing campaigns. It’s the small, but striking aspects, like the subtlety of a fine architectural material that inspires her to keep advancing in the home building industry.
