The Interactive Abode: Reinventing the Sales Centre Experience
By Penny on Jul 23, 2014
These days, one-touch applications make it easy for us to customize even the most insignificant details of our lives, everything from eyeshadows, wardrobes, car colours and so forth. When it comes to making the most important (and expensive) purchase of our lives, how come we’re still looking at two dimensional floorplans?
After wondering about this herself, Jenna Siciliano and her business partner Amit developed a service that helps builders deliver that convenience to their potential buyers. Working with clients like Remington Homes, Matas Group, Monarch, and many more, The Interactive Abode is revolutionizing the way people view shopping for a home.
How it works
With a strong background in marketing and business, Siciliano is an expert at getting down to the nitty gritty of what people are looking for when they’re picking out a home. Deriving experience first hand from helping her mother pick out cabinet finishes and tile combinations at the cottage to later on witnessing her friends make their own homes purchases, she decided that not only should customizing a home be accessible from the click of a button, but it should be easily sharable across social media. Imagine being able to select the unit you’re thinking of buying, picking out the finishes you love and showing it off to all your friends and family on Facebook.
Remington Condo - via The Interactive Abode
“This generation is so used to sharing everything; whether on Facebook, Instagram or Twitter, and when it comes to making the biggest purchase of our lives, this is an easier way to share,” Siciliano says. “Pamphlets and brochures just aren’t cutting it anymore. Having a digital brochure not only makes it easier to share online with friends, it helps with visual retention, after leaving the sales centre, you’ll receive an email saying, ‘here’s the floorplan that you like.’”
Providing a variety of services to their clients, Siciliano sits down personally to develop an application designed to suit the purposes of specific builders and communities. After reviewing the project, taking into consideration all of the amenities within and nearby, the team brainstorms and develops the personalized virtual tour with the added services chosen by the builder. This visual experience distinguishes users like Remington or Monarch apart from others, showing their willingness to embrace challenging innovations, exceed industry standards and expectations, heading toward the future with the readiness and willingness to cater to a technology savvy generation.
“Builders who aren’t using it are falling behind. People watch shows on HGTV and can see everything, black line floorplans just aren’t enough,” explains Siciliano. Looking forward, The Interactive Abode hopes to develop technology that will facilitate the homebuying process in the comfort of your own home.
