Inspire Your Online Audience with Home Décor Ideas

As a new home builder, posting content on your social media pages about new homes for sale is a great idea… but it shouldn’t be the sole topic you discuss. Of course, it’s important to post information about your newest communities and other company news; however, you’ve got to remember what people are looking for when they’re house hunting.

For many prospective homeowners, one of the most exciting aspects of buying a new home is planning how to decorate it. That’s where social media comes in. When deciding on their new home’s décor, home buyers often draw inspiration from social media websites like Facebook, Tumblr and Pinterest. These social media sites rely heavily on visuals. That being said, give your followers something that inspires them.

When you’re posting content on social media sites, one of the main goals should be to get your followers to engage with you. This will help you gain new followers and extend your brand’s reach. A great way to attract potential home buyers is to provide them with motivating content. Posting photos of current design trends, innovative storage solutions, unique spaces etc. can capture your audience’s attention and keep them interested in what you are posting. Plus, this kind of content is much more “shareable” compared to other types of posts.

If you have new condos or new homes for sale in Ontario, try posting décor photos on Facebook or Pinterest (be sure to include intriguing captions too!). We bet you’ll notice an increase in online engagement, which might even translate into an increase in sales!