Cartoon animals with musical instruments, flying fairies, colourful flowers with smiling faces, and playful polka-dotted trees dancing across the pages of a Toronto condominium brochure?
In one of the most creative advertising campaigns to come along in years, Gemterra Development Corporation is preparing to launch LOVE CONDOS in Scarborough with the help of an award-winning illustrator. Gemterra’s agency, L.A. Ads, enlisted Melvyn Evans of London, England to create artwork that incorporates storytelling into the condominium’s advertising and marketing materials. The illustrations are playful, lively, imaginative, and a refreshing change from the usual ultra-sophisticated model photos that are associated with so many condominiums in Toronto today.
Evans, who began his career in 1992, is well respected for his art and has won many awards for his work, including the prestigious London Transport SERCO prize for Illustration competition. This design is used across Transport For London’s advertising campaigns. Evans caught the eye of L.A. Ads, and the connection between his charming style and LOVE CONDOS seemed a natural fit.
Evans’ Illustrations adorn the signage, brochures and other items with delightful storybook-style characters. Thumbing through the LOVE CONDOS brochure will be akin to looking at a children’s book. The result is a bright, positive, playful style that appeals to the largely Asian and story-loving market attracted to LOVE’s location. The fact that Evans’ illustrations are dotted with nature is perfect, as LOVE CONDOS will be surrounded by attractive landscaping. The two-building condominium will sit on Bonis Avenue, overlooking the Tam O’Shanter Golf Course and close to Agincourt Mall. The first phase will be a 20-storey glass tower and a collection of condominium townhomes.
LOVE is the ideal name for this residence, where everything is designed to offer convenience and value. With the expected target market consisting of largely first-time buyers, purchasers are sure to love the ad campaign as much as they love the condominium. Sales will be handled by Baker Real Estate Incorporated. Register now for this exceptional new residence at lovecondominiums.com, or call 416-491-LOVE (5683).
