Condo Pro: Condos A Showpiece For Art And Science
By on Feb 19, 2013
The breadth and beauty of the condominiums offered across the Greater Toronto Area is astounding. We are seeing dramatic silhouettes on our skylines, some modern, others contemporary with heritage aspects of existing buildings being preserved, and yet others designed with traditional architecture. In addition, we are privileged to have some of the world’s most gifted architects and developers working on these residences, and the results are phenomenal.
Condominium creation is as much a science as an art, and the “look” of the exteriors is, in my experience, what drives 25 per cent of their sales. In fact, studies have shown that statistic as 29 per cent! Condo shoppers want their home to reflect their personality, and that is what architecture does. People actually have an emotional response to the exteriors of buildings. And frankly, purchasers look for an exterior that will enhance the value of their suites – one that has timeless architecture that will still look good decades into the future. Our architects and developers are creating breathtaking condominiums that attract the appropriate target markets and will age beautifully.
Several years ago, I visited Portugal, and I remember standing in the lobby of a hotel where a coffee-table book on urban skylines from around the world was on display. Inside, I found a photo of Toronto, and I was taken by how beautiful it was in comparison. Certainly, Toronto holds its own with the striking skylines of other cosmopolitan cities around the globe, and our growing 905 areas are following suit.
Barbara Lawlor is president of Baker Real Estate Incorporated and an in-demand columnist and speaker. A member of the Baker team since 1993, she oversees the marketing and sales of condominium developments in the GTA and overseas. Keep current with The Baker Blog at blog.bakerrealestate.com