Today I Choose Hendon Park Towns!

Playful campaign launches Wycliffe Homes’ exciting new community

Inspired by the urban spirit of its unbeatable location at Finch and Yonge, Wycliffe Homes launches its Hendon Park Towns community with a whimsical campaign by LA Ads called “Today I Choose …”

Ads feature a clean design with lots of white space around one of three concise messages: Today I Choose Happiness. Today I Choose Excitement. Today I Choose Convenience. Today I choose Wycliffe. Besides the Hendon Park Towns name and HendonPark.com website, colour comes from the animated characters who populate the ads and embody the essence of city living as they stroll with a pet companion, hop on the TTC, grab a latte, or ride a bike.

“We wanted to convey the charm of Hendon Park Towns, as well as the playfulness of this incredible neighbourhood,” says LA Ads Art Director Stephanie Shin. “Hendon Park itself was a big part of the inspiration. It’s really beautiful, and such a great place to spend time with family and friends. It’s practically in the backyard. The campaign is bright, active, joyful — we felt the characters and the way they interact mirrors what life there can offer. With the ‘Today I Choose …’ slogans, we wanted to convey how powerful the choice of a home and a neighbourhood is, how it has such a huge impact on the quality of your life.”

Hendon Park Towns on the edge of Hendon Park are right next door to the Finch Station transit hub, with easy access to TTC, Viva, and GO, and start at $389,900. Wycliffe Homes has built more than 10,000 homes in more than 100 communities across the GTA in the last six decades, making it one of Toronto’s most enduring builders. To find out what an impact a home at Wycliffe’s Hendon Park Towns can have on your life, register today at HendonPark.com.