Biyu Invites Owners to "Be You" at Emerald City

ELAD CANADA’s new Ad Campaign Marries Whimsy and Sophistication

ELAD CANADA’s marketing campaign for Biyu, its newest condominium at master-planned Emerald City, stars a petite, self-assured young woman in a series of colourful illustrations. Her name is “Biyu,” and she is the captivating “face” of the upcoming mid-rise building.

The brainchild of Lawrence Ayliffe, President of L.A. Inc., the campaign is designed to attract the fashionable target market for this popular community. “We needed a concept that reflects Emerald City’s key selling points and appeals to a broad market, especially young professionals,” he explains. “I came across the girl’s name Biyu, and I figured why not create a hip character to represent the market we’re trying to reach? It’s also pronounced ‘BE-YOU’ – and with so many amenities close by, suite owners can find activities that fit their unique personalities.”

His intensive search led him to a Parisian illustrator, who was commissioned to do the sketches, and Ayliffe is ecstatic with the result. “Biyu is a cool single female who likes having her own place. In the illustrations, she is relaxing in her suite, having a coffee on her balcony, shopping for shoes at Fairview Mall, ordering dinner at a local restaurant and hopping on the subway – enjoying all the benefits of living in Emerald City’s new condominium. The vibrant colours make this condominium stand out from the crowd. This campaign has a lot of character, in more ways than one!”

ELAD CANADA is part of ELAD GROUP, a leading real estate organization, with worldwide interests, has made its mark across the globe. In addition to Biyu’s exciting private amenities, residents will have access to the 50,000 square-foot Community Centre already under construction. Suites will be priced from the mid-$200,000s. To put yourself in the picture, REGISTER NOW for the Biyu lifestyle. Visit the Presentation Centre at Don Mills and Sheppard, online at www.biyucondos.com, or call 416-492-0001